The below-animated campaign for the famed, Gucci fashion line was displayed in various Gucci retail locations and on LCD billboards around the globe, including London, Hong Kong, New York and Milan.
It is based on a painting from Ignasi Monreal, with The Line and Aschim then adding subtle animations and movements.
Head over to
The Line's website for more information and illustrations from Ignasi.
Gucci Hallucination Animations from The Line on Vimeo.
Illustrations & Paintings: Ignasi Monreal
Production Company: The Line
Animation Director: Bjorn-Erik Aschim
Producer: Sam Taylor
Compositing: Sylvain Magne, Tom Flavelle, Kye Dorricot, Jonathan Gallagher, Fiona Lu, Deborah Ho, Hugo Morais, Mathieu Dellabe, Russ Etheridge
Animaton: Venla O. Linna, Sylvain Magne, Tim Dilnutt, Duncan Gist
Additional Painting: Mike Shorten
3D Previs & Comp: Luke Gibbard