The programming block Nick Jr. is an early afternoon block for children in the younger demographic where shows play that teaches lesson s to kids and also helps them with math, spelling, or even learning another language. For decades the programming block has been positively influencing children, and it looks like it's become more important now than during any other time.
Santiago of the Seas is a new series from Nick Jr. that follows a young boy who, along with his cousin, explore the seven-season on a magical pirate ship. One of the best things about the series is how the show pays so much attention to the Hispanic audiences and even teaches kids some Spanish and more about the Latino-Carribbean culture.
Because of this, the past month proved to be the best for the series, thanks to the series hitting a new record high (which is even better because it did so during Hispanic Heritage Month)! The past month saw a 96% increase in the 2-5 demographic while the Latinx audience saw a triple-digit boost!
The new series is no doubt special, and now the date can't lie! Here's to more adventures with Santiago in the future, and don't forget to share your thoughts in the usual spot!
In the series, Santiago’s (Kevin Chacon) steadfast and loyal crew consists of: Tomás (Justice Quiroz), his clumsy energetic cousin whose magical guitar can be used to harness the wind; and Lorelai (Alyssa Cheatham), a knowledgeable mermaid who can speak to sea creatures and transform into a young human girl. Together, Santi and his best mates sail the seas on the majestic ship El Bravo, using their smarts, pirate skills and moral compasses to guard their home of Isla Encanto from villains like the nefarious pirate Bonnie Bones (Kyndra Sanchez) and her Palm Crow sidekick Sir Butterscotch (John Leguizamo).
New episodes of Santiago of the Seas are airing on Nick Jr.!