A new international poster for the upcoming Barbie movie has been released, and the French tagline has been given a hilariously R-rated (accidental) English translation.
The literal translation reads as: "She knows how to do everything. He just knows how to f*ck." Did someone on the French marketing team lose their mind and attempt to promote Greta Gerwig's family-friendly film as a raunchy sex comedy? Not exactly.
The intended meaning appears to be along the lines of, "She can do anything. Him, he's just Ken, but in French "c'est" (it is, he is) and "sait" (knows, knows how) are homophones, while "ken" is French slang for "to f*ck."
So, unless they decided to leave the name of Ryan Gosling's male lead off the poster, using this particular tagline is unavoidably suggestive!
From Oscar-nominated writer/director Greta Gerwig (Little Women, Lady Bird) comes Barbie, which also stars America Ferrera (End of Watch, the How to Train Your Dragon films), Kate McKinnon (Bombshell, Yesterday), Issa Rae (The Photograph, Insecure), Rhea Perlman (I’ll See You in My Dreams, Matilda), and Will Ferrell (the Anchorman films, Talladega Nights), and more.
Gerwig directs from a screenplay she penned alongside Oscar nominee Noah Baumbach (Marriage Story, The Squid and the Whale), based on the iconic fashion dolls by Mattel.
The film’s producers are Oscar nominee David Heyman (Marriage Story, Gravity), Robbie, Tom Ackerley and Robbie Brenner, with Gerwig, Baumbach, Ynon Kreiz, Richard Dickson, Michael Sharp, Josey McNamara, Courtenay Valenti, Toby Emmerich and Cate Adams serving as executive producers.