PEEPS: Animated Movie Based On Famed Marshmallow Easter Candy In Development From Wonder Street

PEEPS: Animated Movie Based On Famed Marshmallow Easter Candy In Development From Wonder Street

Peeps candy is making its way from Easter baskets to the big screen as Wonder Street recently acquired the film and television rights to the marshmallow candies.

For a long time, Peeps candy has been associated with the Easter holiday. But over the years, the animal-shaped marshmallow candy has become sort of a mainstay in American pop culture.

Now, the delicious confectionary treat will be adapted into a movie. Deadline reports that Wonder Street has acquired the film and television rights to the marshmallow candy with plans to produce a feature described as being "in the spirit of Trolls-meets-Smurfs."

While still early in development, the feature will "follow a ragtag group of Peeps characters who set out on a cross-country journey in order to attend Peepsfest, an annual brand celebration in Pennsylvania." Bethlehem, Pennsylvania is where Peeps candy company Just Born Inc. is located.

David Goldblum is writing the script and producing alongside Christine and Mark Holder (The Mauritanian ) of Wonder Street.

“Peeps Chicks and Bunnies have been ingrained in American pop culture for nearly seven decades due to their instantly recognizable shapes and fan-favorite marshmallow taste, making them the perfect characters to bring to life on the big screen,” said Keith Domalewski, Director of Marketing & Consumer Engagement at Just Born. “We hope the new Peeps film spreads sweetness to families across the country and provides inspiration for fans to express their ‘Peepsonality’ in new ways.”

Peeps are most commonly shaped like bunnies or chicks but as the brand has expanded, so have the shapes of these delicious treats. It will be interesting to see how Peeps come to life on the big screen.

DISCLAIMER: Toonado.com is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]
Related Headlines
HOTEL TRANSYLVANIA: TRANSFORMANIA Official Trailer Teases Some Big Changes For Drac's Pack

HOTEL TRANSYLVANIA: TRANSFORMANIA Official Trailer Teases Some Big Changes For Drac's Pack

Drac is human and Johnny is a monster?! Things are all out of wack in the first official trailer for Hotel Transylvania: Transformania, in theaters this summer.
SPACE JAM: A NEW LEGACY: Basketball Legend Michael Jordan Will Reportedly Appear In Upcoming Reboot

SPACE JAM: A NEW LEGACY: Basketball Legend Michael Jordan Will Reportedly Appear In Upcoming Reboot

Basketball legend and original Space Jam star Michael Jordan will reportedly appear in the upcoming reboot Space Jam: A New Legacy but with some sort of twist.
Nintendo Hints At Future Animated Movies Beyond Illumination's SUPER MARIO Adaptation

Nintendo Hints At Future Animated Movies Beyond Illumination's SUPER MARIO Adaptation

Illumination Entertainment (Despicable Me, Minions) is developing a Super Mario animated film that is set for release in 2022. But it sounds like Nintendo will continue to explore animated adaptations.
Latest Headlines
HOTEL TRANSYLVANIA: TRANSFORMANIA Official Trailer Teases Some Big Changes For Drac's Pack

HOTEL TRANSYLVANIA: TRANSFORMANIA Official Trailer Teases Some Big Changes For Drac's Pack

Drac is human and Johnny is a monster?! Things are all out of wack in the first official trailer for Hotel Transylvania: Transformania, in theaters this summer.
CRUELLA Receives Glowing Praise As Critics Offer Initial Impressions To Disney's Live-Action Blockbuster

CRUELLA Receives Glowing Praise As Critics Offer Initial Impressions To Disney's Live-Action Blockbuster

Initial reactions to Disney's Cruella have hit the web and critics have nothing but praise for the upcoming live-action origin story. Hit the jump to see what critics are buzzing about!
SPACE JAM: A NEW LEGACY: Basketball Legend Michael Jordan Will Reportedly Appear In Upcoming Reboot

SPACE JAM: A NEW LEGACY: Basketball Legend Michael Jordan Will Reportedly Appear In Upcoming Reboot

Basketball legend and original Space Jam star Michael Jordan will reportedly appear in the upcoming reboot Space Jam: A New Legacy but with some sort of twist.
Nickelodeon Announces New Podcasts Based On SPONGEBOB SQUAREPANTS And AVATAR: THE LAST AIRBENDER

Nickelodeon Announces New Podcasts Based On SPONGEBOB SQUAREPANTS And AVATAR: THE LAST AIRBENDER

SpongeBob BingePants and Avatar: Braving the Elements will take fans back to the respective franchises they are based on, exploring and breaking down each episode and offering additionally commentary.
Adult Swim Announces AQUA TEEN HUNGER FORCE, METALOCALYPSE, And THE VENTURE BROS. Movies

Adult Swim Announces AQUA TEEN HUNGER FORCE, METALOCALYPSE, And THE VENTURE BROS. Movies

Adult Swim announced a trio of original movies based on its popular animated series Aqua Teen Hunger Force, Metalocalypse, and The Venture Bros.. Hit the jump for more details!
Nintendo Hints At Future Animated Movies Beyond Illumination's SUPER MARIO Adaptation

Nintendo Hints At Future Animated Movies Beyond Illumination's SUPER MARIO Adaptation

Illumination Entertainment (Despicable Me, Minions) is developing a Super Mario animated film that is set for release in 2022. But it sounds like Nintendo will continue to explore animated adaptations.