The toy market hasn't exactly been a bright spot for the House of Mouse, but Disney is hoping to change that with the release of
Frozen 2 later this year. Looking to bolster its Consumer Products & Interactive Media revenues, which decreased 8% in the last quarter, Disney has announced that the annual Force Friday - a day in which merchandising and toys related to the
Star Wars franchise are unveiled - will be joined by "
Frozen Fan Fest."
As the name suggests,
Frozen Fan Fest will be a giant celebration for
Frozen 2. It will feature product and toy reveals, musical moments, in-store events and more. Disney promises to unveil an "unprecedented assortment Frozen 2 product" and will offer fans "the opportunity to join the Frozen characters on a new and epic journey beyond Arendelle" leading all the way up until
Frozen 2's theatrical release in November. Among the assortment of products inspired by
Frozen 2 will be toys, apparel, fashion accessories, housewares, books, and more.
Released in 2013,
Frozen was a surprise hit for Walt Disney Animation Studios, hauling in over $1.25 billion at the global box office. Delivering a fresh take on the classic fairy tale,
Frozen created a cultural phenomenon as just about every child on the planet became obsessed with Elsa and the song "
Let It Go." Featuring strong heroines and lovable ensemble cast, the heartwarming tale resulted in toys, costumes, animated shorts, park attractions, and even a Broadway musical. Clearly, Disney is hoping its sequel will achieve the same level of success, or possibly more.
From the Academy Award®-winning team—directors Jennifer Lee and Chris Buck, and producer Peter Del Vecho—and featuring the voices of Idina Menzel, Kristen Bell, Jonathan Groff and Josh Gad, and the music of Oscar®-winning songwriters Kristen Anderson-Lopez and Robert Lopez, Walt Disney Animation Studios’ “Frozen 2” opens in U.S. theaters on Nov. 22, 2019.
Frozen Fan Fest will be held on October 4, the same day as "
Triple Force Friday," which will celebrate a trio of major Star Wars releases in 2019 with new product reveals (
head over to CBM for more on Triple Force Friday).
Frozen 2 is set to hit theaters November 22, 2019.