While at Dreamworks, Gallagher oversaw the marketing for How To Train Your Dragon: The Hidden World, which grossed over $500 million worldwide. He also worked on Trolls and Boss Baby. Before joining Dreamworks, he was employed at Disney for 14 years and served as president of marketing from 2006-2010.
Gallagher is tasked with developing innovative and strategic global campaigns for Warner’s slate of animated and hybrid-animated family films. He will report directly to Blair Rich, president of worldwide marketing at Warner Bros. Pictures and Warner Bros. Home Entertainment.
“Jim is a highly regarded animation and family marketing executive who’s incredibly creative and has an enviable track record,” said Rich. “As we expand our activities in this space, we’ll look to his experience and recognized expertise to help us reach the broadest audiences for these films with strategic, globally relevant marketing campaigns. I’m excited for Jim to join us, and I know he will be an incredible addition to our Warner Bros. team.”