For many young girls growing up in the 90s, The Powerpuff Girls was a classic cartoon featured on Cartoon Network that encouraged female empowerment and celebrated every little girl’s own uniqueness. Not only was it fun and serious in just the right amount of doses, but it was also one of the rare shows that had female superheroes as the lead characters.
In honor of the 20th anniversary of The Powerpuff Girls, Cartoon Network is teaming up with the Polish handbag designer Sabrina Pilewicz to create her own Powerpuff inspired handbags, each one depicting the style and originality of the three super-girls. Pilewicz’s collaboration known as SP x Powerpuff Girls, marks Pilewicz’s first ever deal with Cartoon Network, and is only one of the many collaborations to come between Cartoon Network and EMEA designers.
With a little sugar, spice, and everything nice, Pilewicz added a dash of fun and style to her leather handbags, maintaining the values that the Powerpuff Girls’ series embodies. Since the official slogan of SP x Powerpuff Girls is, “What is your superpower?,” the collaboration carries on the essence of the series by encouraging young girls everywhere to embrace their own originality. Blossom’s handbag has the #wisdombag design, influenced by the character’s ambition, curiosity, and thirst for knowledge. The Bubbles inspired design is the #energybag, portraying her vivacious attitude towards life and her love of fun. And lastly, the #powerbag is designed specifically for Buttercup, created with her bravery and fearlessness in mind.
Leila Loumi, the Licensing Director, Fashion & Home, and Cartoon Network Enterprises EMEA, spoke more fully about the collaboration in a statement:
“We’re very proud to be announcing another great fashion collaboration for The Powerpuff Girls in EMEA, as part of our continued celebration of the brand’s 20th anniversary, and to be building on our reputation for partnering with really unique, high-end designers that have a shared DNA with PPG. Sabrina Pilewicz is a young, independent designer who, through her own strength and determination, has built a brand led by women for women. The fantastic handbag collection she’s created inspired by our superhero trio is the perfect embodiment of that with a big injection of fun too!”
Karolina Pisarek, one of Poland’s Next Top Model finalists, has taken over as the ambassador and face for the SP x Powerpuff Girls collection. The SP x Powerpuff Girls collection is now available on Sabrina Pilewicz’s website.