It's been a while since we've seen Barney's friendly face, but the iconic purple dinosaur is set to make a major comeback.
According to Deadline, Mattel is developing a new animated preschool TV series which is scheduled to debut worldwide in 2024. The "comprehensive revitalization" will also span film, YouTube content, music and a full range of kids’ products including toys, books, clothing, and more. Apparel and accessories for adult fans - featuring the classic Barney design - is also planned.
The new animated TV series will "center around the ubiquitous purple dinosaur and friends, introducing new audiences to the world of Barney through music-filled adventures centered on love, community, and encouragement."
“Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”
“In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,” said Fred Soulie, SVP and General Manager of Mattel Television. “With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big. We think that parents, many of whom will fondly remember the original Barney from their own childhoods, will love the show, too.”
You can check out Barney's new character design below.