Nickelodeon are reportedly to bring the viral sensation that is
"Baby Shark" to the small screen. If you're unfamiliar with the children's song that proved to be a hit last year (I envy you), you'll be able to check it out at the bottom of this article.
At the moment, the popular video has amassed 2.9 billion views on YouTube. It's therefore the ninth most viewed video on the platform. Nickelodeon recently announced (via
The Hollywood Reporter) that they are partnering with SmartStudy's Pinkfong in order to produce a television series for preschoolers.
Pam Kaufman, the president of Viacom Nickelodeon Consumer Products, said in a statement that the immense popularity of the Baby Shark song is something that the company are actively working on taking advantage of:
"Baby Shark is a multiplatform phenomenon, and appetite for more content and products is strong around the world. Our outstanding creative teams are moving fast to get more Baby Shark product across multiple categories to retailers, and our content team is excited to develop a terrific original animated series that will bring this property to new heights and even more fans.”
Ramsey Naito, the executive vice president of Nickelodeon Animation, stated that he is eagerly awaiting adapting the song and its characters into an animated series, what with the
"terrific character" at the center of it all:
“Baby Shark has captured the imagination of millions of fans around the world, so it’s no surprise it’s one of the top 10 most-viewed videos on YouTube ever. At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”