Boasting the talents of Jim Carrey, Ben Schwartz, and James Marsden, Jeff Fowler's
Sonic the Hedgehog live action movie adaptation is running into theatres on the
9th of November in 2019.
Even when we have known the movie's release date for a while now, we never really got a good look at Sonic, with the first poster featuring a silhouette of the blue hedgehog, and the second official poster only giving us a look at his legs; both of which, mind you, were met with controversy.
The reason behind this controversy was the fact that Sonic looked too human, keeping in mind that his body proportions are extremely cartoony; especially for Modern Sonic, who has long and skinny arms and legs, and a short torso.
Now, we have our very first look at Sonic in Paramount Pictures'
Sonic the Hedgehog movie, and he doesn't look half bad; in fact, he looks exactly like one would expect from a live action adaptation of the beloved character.
The news comes from Twitter user Wario64 — who found these images on the Hamagami/Carroll website, alongside a description of the character in regards of the
Sonic the Hedgehog brand.
Check it out:
You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP, Sonic the Hedgehog. But global reverence does come with a unique price.In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging.
The challenge of creating a global licensing and packaging program targeted to multiple demographics came with several strategic requirements: 1) signal a new modern take on the brand without abandoning its core essence, 2) appeal to a worldwide audience and 3) clearly differentiate from previous merchandising efforts.
Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events couldbe integratingintegrate seamlessly within the baseline packaging look.
Scroll down to see the final established packaging look HCI created for all of the licensed retail products within the Sonic the Hedgehog franchise!